Thursday, June 07, 2007

A new logo low



The new logo for the London 2012 Olympics was recently revealed. I appreciate that the design firm may wanted to do something avant-garde and edgy, but wow - THIS? It looks like an 80's compilation album cover. My favorite reaction is from somebody who said 'It looks like Lisa Simpson performing an unnatural act'.

Apparently, the animated version may be pulled from British TV for fear of inducing epileptic fits. The static version definitely induces nausea as far as I'm concerned.

As if designers didn't have a hard enough time getting people to understand what they're paid for.

You can view the London 2012 site here. Have paramedics standing by.

1 comment:

Unknown said...

Simon, check out the new SFU logo! Musta been real hard to come up with that one!