Thursday, February 08, 2007

Matisse would be proud



A rather beautiful dreamlike commercial for, of all things, an insurance company. I wish I knew what the song was - it's very effective.

No CGI was used at all:

'To ensure the 'floating' through the air of the advisors looked as natural as possible, we've put the actors in a harness and we've hoisted them into the air. To do so, we had to make a hole in the umbrella's - so that the cables could go through them and pull them straight up. One of the casting criteria was 'no fear of heights' - as you can imagine. Depending on the shot, we've had one or more actors dangling above Rotterdam.'

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