This is the house that Jack built

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Here's some frames from a 24 Season Four promotion I have been working on for channel m this past week. We based it around the 'This is the house that Jack built' nursery rhyme and used a sing-song voiceover with tinkling music in the background.

I used a pop-up storybook style for the graphics, which lent itself to a lot of bouncing and swooping motion for the animations. A lot of work but a lot of fun too.

I even managed to talk them into doing another 10 second version, using the following rhyme:

'Jack be nimble
Jack be quick
Jack get the f--k out of there before the bomb goes off!'

Not sure how I got away with that one.